#OUTOFHAND

source: byronesque.com

“Fashion week should be a privilege.
Only for the most creative, inspired minds.
Who push our imaginations.
And challenge today’s overly commercial fashion mediocrity.

#OUTOFHAND is for the fashion troublemakers.”

 

I am LOVING this guerilla Fall Fashion Week 2013 campaign by Byronesque, which is featured on PSFK today. The campaign is a stab at what this industry and its gatherings *for the most part* have become – a culture of commercialization, fast fashion, overconsumption, disposable trends and disregard for environmental consequences. Aimed towards the elite crowd that flocks to the fashion capitals regularly to buy next season’s ‘it’ designs, the online retailer hopes its posters strategically-placed around major FFW13 venues will give them second thoughts.

The demand is for a shift from the industry’s current path to a more authentic, original, conscious design process that legitimately INSPIRES. Among the various quotes they reference, from Andy Warhol to Johnny Rotten, one designer‘s manifesto in particular stands out: Vivienne Westwood.

Vivienne Westwood has a prominent environmental voice in the fashion world. She released her ‘Climate Revolution’ collection in September and it’s refreshing to see someone with so much influence using their work as a vehicle to drive these points in an industry that needs a wake-up call.

When asked whether being pro-environment has actually affected the way she produces a collection in an interview with The Wall Street Journal, she responded, “I can’t really answer that because I haven’t really thought about what I’m doing there….My message is buy less, choose well, make it last. Even better: don’t buy anything. [So you don’t want people to buy this collection?] No, I wish they wouldn’t.

My fashion manifesto is similar to Vivienne’s – buy only what you love and make it last.

I’m a student, I’m broke, and my closet is pretty small. That doesn’t mean I can’t appreciate style and dress well! Invest in staple pieces that survive the seasons and your own tastes. Once you get into the habit, it’s hard to justify those impulse purchases you used to make. It’s awesome.

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